From idea to app

Have an app idea but don't know where to start?

You don't need a team or technical knowledge. We start with a conversation: I'll tell you honestly what's worth building, what it costs, and how long it takes. Then I build the app and launch it with you, so it reaches real people.

The first conversation is free. You talk directly to me, not to an agency.

You need more than a developer.

You need a technical partner who asks the right questions, prioritizes what matters, and owns the path from idea to a launched product. The capabilities below support that process.

Mobile app development in Flutter (iOS & Android), with fluent UI and fast delivery

Complete backend for your product (APIs, databases, authentication), ready to scale

Responsive web interfaces using modern technologies for clear dashboards and web apps

Integration with cloud services and third-party platforms, monitoring and observability included

Custom AI integrations: product chat assistants, intelligent recommendations, and helpers that answer based on your actual content

Publishing apps to the App Store and Google Play, with review preparation

Updates, improvements, and long-term support, with predictable releases

Help defining features and roadmap, with impact-oriented prioritization

Real ownership, no bureaucracy.

When you work with me, you don't talk to a project manager. You talk directly to the person writing the code. That means fewer communication errors and faster results.

  • Weekly deliveries
  • Transparent communication
  • No technical jargon

Recent projects: AmCitit.ro · Fix&Go

10+
Years Experience
15+
Startups helped
SaaS products · early access

Low-entry-cost products for local businesses.

We launch each one together with its first 5 partner businesses, who pay half the launch cost.

Booking app

Customers book online, while your team confirms and manages every appointment in one place.

Launch

€490

€245 for the first 5 partner businesses

After launch

The first 100 confirmed appointments included, then €1 / confirmed appointment

See the product

Digital loyalty card

A stamp card in Apple Wallet or Google Wallet, with no app to install. Customers come back, and you see how many.

Launch

€290

€145 for the first 5 partner businesses

After launch

€0.10 / active customer per month, inactive cards cost nothing

See the product
All SaaS products
Pilot collaboration

Let's get to know each other. We start with a free website.

Receive a presentation website, a managed domain or subdomain, and hosting included for 3 months. We see whether we work well together, then you choose only what makes sense for your business.

  • Live online in 3-5 days
  • Professional & mobile-friendly design
  • Managed domain or subdomain and hosting included for 3 months
  • No automatic renewal after the pilot
Functional website ✓
Domain included ✓
Managed hosting ✓
Contact form ✓

Pilot period

€0

3 months included

Then decide whether to continue

Capabilities for a launch-ready MVP

The right technology follows what you need to validate and launch, not the other way around.

Mobile Apps

iOS and Android native or cross-platform, ready to launch in stores.

Web Platforms

Complex SaaS systems or ultra-fast presentation websites.

Maintenance

Ongoing support to ensure everything works 24/7.

Latest articles

Practical guides on costs, MVPs and AI, drawn from the projects I work on.

All articles

Frequently asked questions

How much does a mobile or web app cost?

A first launch-ready version (MVP) starts at around €6,000 for an appointment booking app and goes up to €10,000–20,000 for more complex products with multiple user types or integrations. You get the exact price after we clarify the scope of the first version together, in a proposal with clear deliverables and responsibilities.

How long does it take to build an MVP?

Between 3–5 weeks for a simple product and 10–14 weeks for a complex one, starting from scope confirmation. The estimate includes clarification, development, and launch preparation. You get regular updates and demos along the way.

Who will I actually work with?

Directly with Dragoș Holban, a full-stack developer with over 10 years of experience. There are no account managers or middlemen: you talk to the person who writes the code and makes the technical decisions.

Do you only work with companies in Romania?

No. Pixery is based in Iași, Romania, but I work remotely with clients across Romania and abroad, in English or Romanian. Communication happens through online meetings, email, and WhatsApp.

What technologies do you use?

Flutter for iOS and Android apps from a single codebase, modern web technologies (Next.js, React) for platforms and dashboards, plus backend, APIs, databases, and AI integrations. The technology is chosen based on what needs to be validated and launched.

Who owns the source code?

It depends on the type of collaboration. For projects built specifically for you, the source code is yours once paid for, and the details are set out clearly in the proposal before work starts. SaaS products, such as the appointment booking app, remain Pixery platforms that you use on a subscription basis.

What happens after launch?

Your product can keep evolving through the monthly subscription, from €900/month, covering maintenance, support, improvements, and new features prioritized month by month.

I have a small budget. Are there more affordable options?

Yes. The appointment booking app, which we are launching with the first partner businesses, costs €490 to launch, with the first 100 confirmed appointments included, then €1 per confirmed appointment. For a presentation website there is the “Let’s get to know each other” pilot: website, domain, and hosting included free for 3 months, then €10/month if you want to continue.

Tell me about your idea